FROM FIVE-DAY MVP TO OPERATIONAL CRM
ABOUT EXPRESS CITY WASH
Express City Wash needed a custom CRM after existing solutions failed to support the way the business actually worked.
The core need was to connect vehicle plate recognition from car wash cameras with customer records, subscriptions, payments, leads, and station activity.
The first MVP launched in five days and covered the essential flows: customer search, customer profile, subscription status, vehicle plate recognition, and lead management.
Over the following years, the system grew into a full operational CRM supporting customers, vehicles, subscriptions, payments, leads, products, orders, stations, and day-to-day business control.
The system was used daily by customer support, station teams, managers, and business stakeholders.
WHY THIS PROJECT
City Wash is included because it grew with me over time, from a five-day MVP into a full operational CRM used in the field. I was closely connected to the client throughout the project, and that made the work especially meaningful to me. I liked being close to the real business needs, understanding how the stations actually worked, and turning messy operational problems into clearer product flows.
THE CHALLENGE
The challenge was not only to design a CRM, but to keep shaping a live operational product while the business kept running. The system started as a fast MVP, then slowly became the central tool for customer support, station managers, store teams, and management. Every new request had to balance urgent field needs, client requests, technical constraints, and development capacity. In other words, this was not a neat little product brief. It was a living system that had to keep working while it kept growing.