Senior Product Designer with 7+ years of experience designing SaaS products and complex systems. I sneak into messy flows, make sense of the chaos, and turn big systems into clear, usable experiences.
A flexible authoring tool for building digital lessons, from canvas logic to design system. Built to turn a complex creation process into a clearer, more manageable workflow.
A custom CRM that grew from a fast five-day MVP into a live system for customers, subscriptions, payments, leads, products, and station operations.
A rule-based system for shaping personalized learning paths. The work translated complex conditions, content variants, and progress logic into something educators could actually manage.
A digital reading experience that preserves Koren’s typography, rhythm, and visual language while adapting to time, location, user settings, and personal prayer preferences.
A platform connecting Israeli small businesses with lenders through borrower applications, campaign creation, lender discovery, admin review, and operational management.
