That same determination has shaped my career in a pretty unusual way.

I started out in educational roles during my military service, eventually becoming an officer and managing educational programs. After the army, I moved into tech, first in sales and later as a technician.

From there, I studied Visual Communication with a focus on Product Design, because I realized this was where I could do what I had always loved doing: take something that did not exist yet and figure out how to make it real.

I started freelancing while I was still studying, and later joined 200 Apps. I started by fixing icons and eventually helped reshape the way we approached products, introducing stronger processes, research, specifications and proper handoff to development.

After the company was acquired by ATS, I began leading our Product Design Studio, working alongside clients from the first idea and often staying with their products for years.

When my tiny ninja was born, I decided it was time to bring something else into the world too: my own business.

With TinyNinja, I bring that same care and determination to product design, design systems and the growing connection between design and AI.

Calling myself an AI expert would feel a little ambitious while we are all still inside this whirlwind, but I am definitely enjoying being swept up in it.